MORE FRESHNESS. LESS PACKAGING.
SAME WEIGHT. SAME COOKIES YOU LOVE.
At Leclerc, we’ve launched a major initiative to optimize our packaging. This change marks the first step in a long-term commitment—starting with our cookies and soon followed by our snack bars.
The goal? To reduce the amount of materials used, lower our environmental footprint, and extend the freshness of your favourite products.
BEFORE
AFTER
SAME WEIGHT, SAME DELICIOUS COOKIE YOU LOVE
Our new packaging uses up to 51% less material (cardboard and plastic). But no worries—it’s still the same delicious cookies you love, with the same weight per package. Even though the packaging is smaller, our cookies remain just as tasty—Leclerc’s promise.
Less waste
Same weight per package
Even more freshness
More compact packaging also means more products per regular shipment, resulting in fewer trucks on the road. And fewer trucks means less carbon emissions in the atmosphere. Everyone wins—including the planet.
51% less packaging also means…
Fewer trucks on the road
20%
Fewer greenhouse gases
in the atmosphere *
35%
LONGER FRESHNESS WITH RESEALABLE PACKAGING
Thanks to a new resealable protective film, your cookies stay fresh longer—preserving product quality even several days after opening.
